The story of Novocam Medical Innovations could very well be straight from an entrepreneurship start-up textbook. There was friendship, a dream, know-how and a huge amount of work that were the building blocks for a company that aimed to be a clear market leader in its field worldwide. The company's journey has been a successful one, with its products used in 80 countries around the world. The company is best known through its dental brand, Futudent. From it’s Helsinki headquarters, it designs, manufactures and markets dental cameras based on the latest technology and highest quality.